Fractional RevOps for
growth-stage SaaS companies
I read the business problem and design the system before anyone touches a platform -
then build systems simple enough to scale without the person who built them.
HubSpot + Salesforce · 15+ years · 10+ industries
The GAP
Your CRM was set up for 20 users. You have 200.
Your pipeline numbers don't match reality. Your sales and marketing teams are working from different data. Your workflows were built by someone who left two years ago, and nobody's sure what half of them do.
You know you need RevOps help - but you're not ready to hire a VP at $250K before you've figured out what to build.
WHAT I DO
Revenue operations architecture for companies that have outgrown their CRM.
CRM Architecture & Data Strategy
Object model design, data relationships, property hygiene, and scalability planning. The foundation everything else depends on.
Pipeline & Funnel Optimization
Stage definitions, conversion analysis, forecasting reliability, and lead-to-close lifecycle mapping. Make the pipeline tell the truth.
Lifecycle Automation & Process Design
Workflow architecture, task gating, notification logic, and the elimination of manual work your team shouldn't be doing.
Applied AI & Integration Strategy
AI-augmented workflows, cross-platform integration, tech stack rationalization, and knowing where AI fits vs. where it doesn't.
HOW I WORK
Read. Build. Handoff.
01
READ
Read the business problem
Every engagement starts with understanding the business - not the platform. Targeting objectives, data relationships, team structure, growth trajectory. The architecture follows the strategy, not the other way around.
02
BUILD
Design and build the system
CRM architecture, workflow automation, pipeline logic, reporting frameworks. Built to handle your current complexity and your next phase of growth.
03
HANDOFF
Hand it back clean
Systems designed to run without the person who built them. Documentation, training, and knowledge transfer so your team owns the outcome.
SELECTED RESULTS
The numbers behind the systems
85%
Reduction in
time-to-enrollment
62%
Reduction in annual CRM technology spend
32%
Reduction in average sales cycle length
9x
Increase in average project value
About
Adam N. Burke
I've spent 15+ years building revenue operations infrastructure across HubSpot Enterprise and Salesforce - working with teams in K-12 education, higher ed, cybersecurity, real estate SaaS, construction, and B2B tech startups.
My background is in mechanical engineering and systems thinking. I don't start with the platform. I start with the business problem - the targeting objectives, the data relationships, the processes that connect your go-to-market teams - and then I design the system around it.
I work with your team, not around them. The best systems aren't the ones that require the architect to stick around forever. They're the ones designed to run cleanly without the person who built them.
Certified across HubSpot Marketing, Sales, Service, Operations, and Revenue Operations Hubs.
Salesforce cross-platform migration and integration experience.